The design effectively supported the wider activity through the look and feel; the clarity of information balanced within the design ensured that the detail of the offer and benefits were clearly understood.
Part of a set of collateral to support the rebrand launch at IBC 2013. The design, the style, the content of each element, effective as a unit and even more powerful when united - vital for the successful communication of the revitalised direction.
A new brand, a new stand; now we needed to complete the customer experience with clarity of information through on-stand collateral. The solution: a set of brochures, each focused on a specific solution – the design propelled the brand, the content delivered the message.
The design and the content fused to support the delivery of the overarching exhibition objectives whilst vitally enabling the effective communication of industry information.
Powerful branding, dynamic design, clear messaging – all coming together to form the supporting literature for the individual product sheets. For use at exhibitions, or for wider marketing activity – the versatile medium promoted brand and product – with style.
Twice a year, this sixty-page guide is produced - available online and in print. The synergy of detailed information and smart design ensures information is easily accessible and understood – whilst ensuring the brand and the values are upheld throughout every word, image and page.
Intelligent thinking behind the new brand, ensured that it was powerfully promoted across every medium, including the email reminders. A mix of communications linked to the new website launch ensured Saffron achieved a powerful integrated campaign.
A vital component of the communications suite, the new website added further energy and value to the brand; the design encapsulated the values, the functionality aided the journey and the clear content ensured visitors’ requirements were fulfilled.
As an industry giant, the communication strategy is diverse - harnessing all mediums. The digital platforms were key is raising product and event awareness – dynamic designs, effective messaging and effortless functionality, captured attention and drove response.
A high-end property developer, the new website had to ensure that visitors experienced the very highest quality every step of the way; through the design, the accessibility and the delivery of content.
The electronic invite held attention and delivered the message effectively; the design supported the Ericsson brand and ensured that the target acted on their interest and registered online. A seamless process ensuring that the very first step of the conference experience was a positive one.
Digital communications must achieve immediate positive response; Nativ’s campaigns, whether linked to the wider comms or event focused, did just that. The journey begins with an eye-catching graphic; continues with the flow of clear information linked to action; and, culminates in positive relationships – benefitting the campaign, the brand and the visitor.
To reinforce Ericsson as market leaders in broadcast technology. The objective was to encourage visitors to experience the Ericsson End-to-End Solution – from the quality of visual content, to the delivery network, to the usability across multiple platforms from ipads to mobile.
An innovative 500 square metre design that offered multiple areas to meet the different needs. The build was dynamic, fresh and functional – it grabbed attention but importantly was open and inviting. The visitors were immediately impressed with the advanced product suite. The ‘floating box’ centre piece reinforced Ericsson’s cutting edge technology and pulled visitors onto the stand. Greeted at the welcoming reception area, offered refreshments, encouraged to engage with the products, and, if appropriate, invited to the private meeting space; the stand catered for the complete customer journey.
TVIPS and Nevion; two key players in the global broadcast sector joining forces under the revamped brand to launch as one: Nevion - one very powerful company with a powerful offering, primed to engage and win even more share of this dynamic market. The aim: to effectively communicate the benefits of the merger, gain confidence, inspire interaction and develop relationships.
Build on the TVIPS stand of the past and inject the positives of the future. The energy and passion of the fluid graphics sweep across dedicated areas; demos of products merged from both partners, an integrated theatre, seated hospitality, meeting spaces - culminating with the eye-catching feature ‘wall of cards’- the focal point for the promotion of the anticipated product launch. Working closely with a PR agency, pre-event marketing started the journey. At NAB and later IBC, the journey was realized; visitors interacted, engaged, understood - and began a beneficial relationship with the Nevion of the future.
Use the winning formula of previous designs and make it even better! Continue to offer great hospitality within an impactful environment where products and brand values merge to create an unforgettable experience. And, crucially launch both a brand refresh and the latest innovations, including the world’s first 4k terrestrial broadcast with live TV feed. Visitors must leave understanding that Arqiva are at the top of their game.
The bespoke design offered an oasis of calm in a frantic hall. Bands of bright graphics held the space together and ensured that the space was open and inviting. The audience were captured, intrigued and informed; 3D graphics stood out from the walls with impact adding a new dimension and working seamlessly with the creative use of the new branding throughout. The complexities went beyond design; the stand delivered solutions for the technical challenges too and, yet again, with comfort in mind – visitors could simply sit back, relax, watch and enjoy the Arqiva experience.
Kit Digital wanted to create an impression and let visitors know that they are a worthy contender in the market. With a recent rebrand, the stand needed to support the launch of the energised direction and provide an environment for product information and interaction.
No visitor could miss this stand. A bespoke design, marrying creativity with functionality, and all in line with the brand and campaign objectives. The design forged key elements – products positioned prominently encouraging interaction, multi-screen wall with flowing graphics demonstrating capability and an enclosed meeting pod for private discussion.The design pulled in the customers, reflected the brand values and revised direction, and offered platforms and space for product experience and information.
Piksel formerly Kit Digital; the launch of the new brand to be unveiled at IBC – securing the position as a dominant player in the broadcast arena was key. An exciting prospect but even more so when the varied prerequisites had to be met - defined product areas with demos, presentation theatre, inviting hospitality, completely reusable, and, all of this to be delivered with a huge amount of punch!
The innovative design seamlessly translated the specifications of the rebrand into an experience that begged to be explored - touched, seen and heard. Stylised infographics achieved bold messaging; technology encouraged interaction; a range of textures added tactical dimensions; and, design quirks such as swings instead of chairs, ensured that Piksel would not be easily forgotten. This all lent individuality to the different areas and as a whole was functional, comfortable, effective and more… Piksel packed a powerful and dynamic punch. We have lift off!
DTS wanted to raise their profile as leaders of mobile audio technology in Europe to match that of their profile in the USA. The aim was to engage with key manufacturers and demonstrate that they are the software partner of the future.
The impact of a large video wall drew in the visitors, where they were greeted and encouraged to interact with the products on display. The 'wow' factor was delivered when they stepped into the sound insulated theatre, sat down, put on their headphones and were blown away as the technology delivered a cinematic audio experience.
Every aspect of the design delivered high end style and quality – every visitor left understanding the benefits of the technology, the products and the value of the brand.
New to the market, Nativ needed to build awareness. They wanted to send a clear message – who they were, what they did and what made them different.
Simply by utilising a 4 x 3 metre shell scheme and injecting creativity in line with brand values, Nativ achieved stand out and attracted their target number of visitors. Visually engaging through use of lighting and colour and functional with two demo stands and display plasma, Nativ built awareness and achieved their objectives.
Market leaders in two-way communication, Sepura aimed to build awareness and reinforce their brand’s position. Requiring a functional space offering product demonstration, information, hospitality and areas for private meetings – the design needed to be multi-faceted and stand out from the crowd.
The two-tiered stand successfully embraced all the requirements and offered a seamless experience for visitors for whatever their needs. The build enabled open space for sharing information and product interaction and private areas for hospitality and meetings.
The connecting bridge was functional but added a dynamic dimension to the design. Sharp, clean creatives in line with brand, combined with innovative use of 3D space, resulted in a workable environment that enabled all objectives to be met.
A global leader in digital media services, Encompass Digital Media ensures that its customers benefit from the very best content distribution solutions. The service delivered ensures Encompass Digital Media are valued as an established industry pioneer; now, they wanted their London office interior to reflect that too.
Redesign of their London offices - reflect the quality of their people, their offer and brand, whilst promoting the global capabilities of their seamless communications solutions.
A bright dynamic reception area warmly welcomes; sit, watch the multiple screens and start your experience with Encompass Digital Media. The corridors, meetings rooms, staff rooms, open offices, network through a ‘global’ theme - supported by powerful images, interesting infographics, quality furnishings, visitors experience the locations and are intrigued by the capabilities of Encompass Digital Media. A creative solution that met corporate objectives was diffused throughout the interior – enhancing environment, mood and understanding.
Will Dixon started Design Original 11 years ago and, as we grow, the success we achieve for our clients, grows too. This success is down to our people – a great team with a mix of valuable skills all galvanised with unlimited enthusiasm and colourful ‘can do’ attitudes.
Internally we have three key teams – Creative, Client Services and Operations. As individuals, each member is the very best at what they do - and, as a team even better.
Will enjoys being hands on and working with clients on a day to day basis – using his extensive industry knowledge, creative thinking and project management know-how to lead the team and deliver excellent results for every client, every time. His passion for design and desire to deliver the best experience possible, ensures that our clients continue to stay with Design Original year after year.
Alexis joined the team in early 2013; with over fifteen years’ of marketing experience working both agency and client side, she supports the team in delivering innovative solutions designed with strategic objectives at the core. Whether new or existing clients, the focus is always the same; driven to exceed expectations whilst offering the very best in customer service.
Alexis and Will account manage our clients on a day to day basis. Call Alexis or Will to find out how we can help you – thanks.
Alex’s expertise in managing exhibitions made her a highly valuable asset as part of the founding team. Now, our clients all round the world, continue to benefit from her 17 years’ experience of managing installations from the USA to Australia, from 3m² to over 750m² and everything in-between. Alex and her team, ensure exhibitions are successful and stress free for us - and more importantly, our clients.
As an original member of the team with nearly 20 years’ experience of creative design, Kev is committed to delivering brilliant design solutions. Managing the teams that specialize in exhibition, print and digital design, clients can be 100% confident that the power of the communication and the experience will add great value to their marketing and their brand.
Design Original deliver brilliant turn-key solutions and highly effective exhibitions for our clients – and we are able to do this because of the established relationships we have with our trusted partners.
Successful exhibitions, wherever they are in the world, require numerous skills, technology and materials, all tightly knitted together and effectively managed from the planning stages to the removal – and, we have a proven track record at achieving this globally and seamlessly.
Your Design Original Project Managers will lead our partners and ensure that your proposal will materialise exactly how your concept was presented to you; delivering the very best quality, the very best finish and the very best functionality.
You can focus on effectively engaging with your audience in the very best environment for your brand; and, you can confidently leave the rest to us.
Here are a selection of businesses who trust us with their brands
































& what they say about us
Design Original’s strength is their friendly and supportive team who can turn around work in a very tight timeline. The team makes it succeed. Everybody I have dealt with has stepped up and gone the extra miles to get things done.
ERICSSON
We had a tight budget and a specific look and feel to achieve with our IBC stand, and Do used creative ways to help us cut costs without compromising our goals. Their ‘out of the box' thinking and design allowed us to capture our vision and create a dynamic, engaging environment.
ENCOMPASS DIGITAL MEDIA
I love working with Design Original. They make trade shows so easy. I have organised a lot of stands, of varying sizes, in my career and now I wouldn't consider doing a show without them.
SAFFRON DIGITAL
You guys make it too easy. What you provide is always high-quality and you think of everything, which makes the build-up and down very easy for us.
PIKSEL
It's a great working relationship. You get us as a company, you take away the brief and you deliver. The big thing that works for me is you do what you say you'll do and you're always straight with us and on time. The best creative/design agency I've worked with.
NATIV
Simply the best exhibition firm I've ever worked with.
GENIUS DIGITAL
Rest assured that whatever your requirements – a 2000 square feet exhibition stand in Las Vegas or a brochure for a product launch in London, you will be in safe hands.
Wherever you are and whatever your needs, we will be there for you – utilizing our global expertise, capabilities and resource to deliver great results and positive experiences – every step of the way.
The first thing we would like to do is chat – just chat through your requirements and discuss how we can help. If you like our ideas and our solutions (and we think you will..), we can get started - understanding, creating, delivering and achieving.
Call Alexis or Will, or simply fill in our contact form and we can begin helping you achieve. We look forward to hearing from you.
Design Original Ltd
Grange farm
Colesden
Bedfordshire
MK44 3DB
United Kingdom
Tel: +44 (0) 1234 378 881
Download directions to our office
Design Original Ltd
Grange farm
Colesden
Bedfordshire
MK44 3DB
United Kingdom
Tel: +44 (0) 1234 378 881